Privacy Policy

This Privacy Policy explains how carliftdirect.com (the “Site,” “we,” or “our”) gathers, uses, and shares your Personal Information when you browse or make a purchase through the Site.

Collecting Personal Information

When you visit the Site, we collect details about your device, how you interact with the Site, and the information needed to complete your transactions. We may also collect additional details if you contact us for customer support. For the purposes of this Privacy Policy, “Personal Information” refers to any information that can be used to uniquely identify an individual. Below is an outline of what we collect and why.

Device Information

Examples of Personal Information collected: browser version, IP address, time zone, cookie data, pages or products viewed, search terms, and interactions with the Site.
Purpose of collection: to ensure the Site loads correctly for you and to analyze Site traffic to improve user experience.
Source of collection: automatically gathered when you access the Site via cookies, log files, tags, pixels, or web beacons.
Disclosure for business purpose: shared with our e-commerce partner, Shopify.

Order Information

Examples of Personal Information collected: name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number.
Purpose of collection: to fulfill product and service orders, process payments, arrange shipping, issue invoices/order confirmations, communicate with you, screen for fraud, and—if you’ve opted in—send product updates and promotions.
Source of collection: directly from you.
Disclosure for business purpose: shared with Shopify.

Customer Support Information

Examples of Personal Information collected: information you provide during support inquiries.
Purpose of collection: to respond to and resolve customer service requests.
Source of collection: directly from you.
Disclosure for business purpose: may be shared with relevant service providers to resolve issues.

Minors

Our Site is not intended for children under the age of 12. We do not knowingly collect Personal Information from minors. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request removal.

Sharing Personal Information

We share Personal Information with third-party service providers to deliver our services and meet our contractual obligations. For example:

We use Shopify to operate our online store. You can learn more about how Shopify handles your data here: Shopify Privacy Policy.
We may disclose Personal Information when required by law, regulation, subpoena, search warrant, or other legal process, or to protect our legal rights.

Behavioural Advertising

As outlined above, we use Personal Information to deliver targeted ads and marketing we believe may interest you. For example:

We use Google Analytics to understand how visitors engage with the Site. More information: Google Privacy Policy. You can opt-out here: Google Analytics Opt-out.
We share information on your browsing, purchases, and ad interactions with advertising partners, sometimes directly and sometimes via cookies or similar technologies.

For details on targeted advertising, visit the NAI’s educational page.

Opt out of targeted advertising here:

You can also manage preferences through the Digital Advertising Alliance.

Using Personal Information

We use Personal Information to provide and improve our services, including processing transactions, fulfilling orders, shipping, communicating with you, and keeping you updated about new products and promotions.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following legal bases:

Your consent
Performance of a contract
Compliance with legal obligations
Protection of vital interests
Public interest tasks
Our legitimate business interests that do not override your rights and freedoms

Retention

We keep your Personal Information as long as necessary to fulfill the purposes outlined here, unless you request deletion. See the Your Rights section for more details.

Automatic Decision-Making

We do not rely on automated decision-making that produces significant legal effects. Shopify, however, uses limited automated tools for fraud prevention, such as temporary denylists of IPs or cards flagged for suspicious activity.

Your Rights

GDPR (EEA Residents)

You may request access to the Personal Information we hold, request corrections, updates, or deletion, or ask that your data be transferred to another service. Data is initially processed in Ireland and may be transferred outside Europe, including to the U.S. and Canada. More information: Shopify GDPR Whitepaper.

CCPA (California Residents)

You may request access to, correction of, or deletion of your Personal Information (“Right to Know”). You may also designate an authorized agent to make such requests on your behalf.

Cookies

Cookies are small data files stored on your device when you visit the Site. They enhance your browsing experience by remembering preferences (such as login and region). We use both session cookies (which expire when you stop browsing) and persistent cookies (which remain for set durations).

You can manage cookies through your browser settings. Note that disabling cookies may impact your ability to use parts of the Site. More info: allaboutcookies.org.

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our practices when receiving such requests.

SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?

When you make a purchase, we collect the Personal Information you provide (such as name, address, and email). We also collect your IP address for analytics.

Email Marketing: With your consent, we may send you promotional emails.
Text Marketing: With your consent, we may send SMS notifications (including abandoned cart reminders, promotions, or requests for reviews).

Changes

We may update this Privacy Policy periodically to reflect changes to our practices, operational requirements, or legal obligations.

Business Name: CarLiftDirect

Phone: (959) 500-6434

Email: support@carliftdirect.com

Business Hours: M-F 9a.m. - 5p.m.

SMS Marketing Terms

By opting into CarLiftDirect’s SMS marketing at checkout or through sign-up tools, you agree to receive recurring text messages (order updates, abandoned cart reminders, promotions, and review requests). Message frequency varies. Consent is not a condition of purchase. Standard message/data rates may apply.

To unsubscribe, reply STOP to any text or use the unsubscribe link in our messages.
For help, reply HELP or contact support@carliftdirect.com.
We may update the phone number or short code used for SMS. If you send a request to an old number, we may not receive it.

We are not responsible for delayed, failed, or misdirected messages.

Your privacy matters. For details on how we collect and process data, see this Privacy Policy.

For any questions about our Privacy Policy, our Contact Information is provided below:

Business Name: CarLiftDirect

Phone: (959) 500-6434

Email: support@carliftdirect.com

Business Hours: Monday - Friday 9AM - 5PM EST.